Three children wearing luma sun hats playing in a playground.

More hat days.

UPF 50+ SUNWEAR FOR YOUR LITTLE ONES.

SICK of hat tantrums? We were too.

Hat on. Hat off. Hat in the pram wheel. Hat gone forever at the park. We built Luma around one small buckle that tiny hands can't undo - so the hat stays on, and the afternoon keeps going.

Meet the Buckle
 
Child in a Baby Blue Luma Play bucket hat crouching beside a fence on a beach path

Play Range

For daily adventures.
 
Child in a Mint Green Luma Splash waterproof hat playing with a bucket and spade in the sand

Splash Range

For days in the water.

Why Luma?

Not All Hats Are Built the Same

We built Luma from the ground up for kids who live outside.

Key Features Our pickLuma Generic Kids Hat
Secure Buckle
Registered Design
UPF 50+ Protection

Sometimes

Waterproof
Neck Flap and Wide Brim
Machine Washable
Australian Designed

The end of lost hats

Phone. Wallet. Keys. hat.

A kid in a hat stays outside longer, plays more, and adventures further. More hat days mean more wonder. More fun. More mess. More play. Because it turns out, a hat is the difference between five more minutes and the whole afternoon.

Shop All
Phone. Wallet. Keys. hat.
  • More hat days.
  • UPF 50+. Always.
  • Designed under Australian sun.
  • More hat days.
  • UPF 50+. Always.
  • Designed under Australian sun.
  • More hat days.
  • UPF 50+. Always.
  • Designed under Australian sun.
  • More hat days.
  • UPF 50+. Always.
  • Designed under Australian sun.
UPF 50+

UPF 50+

We only use the highest quality UPF 50+ fabrics to ensure we're doing the best for your little ones skin.

Australian Designed

Australian Designed

Luma is designed under Australian sun, created by Aussie parents, for summers in Australia and beyond.

Machine Washable

Machine Washable

All our hats are machine washable, so the sand, sunscreen and mystery stains can come right out.

TWO BOYS. ONE NAME.

TWO BOYS. ONE NAME.

Luma is Luca and Max - the two boys who flatly refused to keep a hat on, and the reason we built one they couldn't get off. The name is theirs. The handwriting is too.

Our Story
made for adventures

30 DAYS TO CHANGE THEIR MIND.

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